If you are thinking about advertising with us, consider our demographics.  We invite you to go to the independent website monitoring and ranking company Quantcast.com at www.quantcast.com and see for yourself.  You can go to their site and compare our traffic with the traffic of our competitors, or the traffic of any other site seeking your advertising dollar.

On Quantcast.com you will see our current demographics and our audience numbers.  We want you to know who is watching us and their ages and income levels and the size of their families.  An educated customer is our best customer.

A MESSAGE TO OUR ADVERTISERS AND FUTURE ADVERTISERS

Update April 30, 2012  For about the last four years, we have had a very successful track record of being on TV every week, with a few exceptions.  We do take off major holidays including Christmas and New Years -- when advertising is low.  Now in 2013, we will continue to be a weekly TV show.  We will be on KCOP Channel 13 on Sunday mornings at our new time of 9-AM, and we will also be on KTLA Channel 5 on select Saturday afternoons at 5:30-PM.  By being a weekly show our audience knows where to find us and when to find us.  Competing shows do not have a regular, weekly schedule, leaving their audiences -- and their advertisers -- to guess when they will have their next program.

We usually have at least two Saturday 5:30-PM broadcasts on KTLA and when we don't have a Saturday show on KTLA we have a Sunday show on KCOP.

THE NEW RULES ABOUT ADVERTISING

To my friends who own businesses and wish to get their message out to the public, here is a warning.  If you are still spending your money on thirty and sixty second television commercials, or radio commercials, or cable TV commercials, or in newspapers and in hand outs, you are still living in the dark ages. 

People don't watch commercials anymore.  They can pass by commercials using their digital recorders, or if they are watching TV and not a digital recording, it is likely that the viewers turn away from the TV to go to the bathroom, go to the microwave, reach for their phone, or yell for the kids. 

And newspaper readership is down, way down, and newspapers are literally smaller in both the number of pages and the size of pages and going out of business.  Yes, even the beloved Los Angeles Times has only a fraction of the circulation it used to have and its pages are smaller as well.  And what about radio?  Well, do you have paper and pen handy to write down phone numbers that you hear in radio commercials?  And can you see what a radio advertiser is selling?  Are you even concentrating on the radio ads or are you concentrating on driving?  I am sorry to be so blunt-- but that is the reality in today's advertising marketplace.

Today's consumers are, frankly, too smart and too busy to pay attention to traditional thirty and sixty second commercials on the radio and on TV, and that includes cable TV. 

But what media survives and deserves your advertising dollar today?  Well, you're looking at it -- the Internet and web sites such as this one.   And one reason is that consumers now "window shop on their computers" because it is faster and easier and much cheaper than getting in their cars and driving to a store or to a mall. 

And another advertising method today that works are TV infomercials which, if crafted properly, can entertain while they inform and sell your business service and products.  We produce mini TV infomericals (one minute to 7 minutes long) that are used in our Best Buys show and we produce stand-alone half hour infomercials for individual advertisers. 

Recent studies show that one of the fastest growing forms of advertising is video on websites.  And yes, we produce videos for websites in addition to the videos we produce for TV and Cable.

We call our infomercials by a different name -- informercials -- because we craft our infomercials to do more than contain info, they also inform the viewer.  And the style of many of our infomercials follow "reality concepts," and we call this reality advertising.  And it works because it is a mix of advertising and news.

You don't have to be a genius to realize and accept that the advertising industry has changed.  Heck, they're even singing about it on YouTube and below please watch and listen to this song which is as up to date and accurate about changes in the advertising business as any textbook or industry white paper analysis could be.  After watching the video please continue to read about our Internet video and infomercial production advertising services. 

Thank you, Alan Mendelson