A MESSAGE TO OUR ADVERTISERS AND FUTURE ADVERTISERS

Update January 7, 2012  For about the last two and a half years, we have had a very successful track record of being on TV every week, with a few exceptions.  We do take off major holidays including Christmas and New Years -- when advertising is low.  Now in 2012, we will continue to be a weekly TV show.  We will be on KCOP Channel 13 on Sunday mornings at our new time of 9-AM, and we will also be on KTLA Channel 5 on select Saturday afternoons at 5:30-PM.  By being a weekly show our audience knows where to find us and when to find us.  Competing shows do not have a regular, weekly schedule, leaving their audiences to guess when they will have their next program.

Starting with our January 8, 2012 program our new Sunday morning broadcast time is 9-AM.

And from time to time, we feature a Special Best Buys TV Show on KTLA Channel 5 on Saturday afternoons at 5:30-PM.  And in February and March of 2012, we will have a Saturday afternoon show on twice each month.

THE NEW RULES ABOUT ADVERTISING

To my friends who own businesses and wish to get their message out to the public, here is a warning.  If you are still spending your money on thirty and sixty second television commercials, or radio commercials, or cable TV commercials, or in newspapers and in hand outs, you are still living in the dark ages. 

People don't watch commercials anymore.  They can pass by commercials using their digital recorders, or if they are watching TV and not a digital recording, it is likely that the viewers turn away from the TV to go to the bathroom, go to the microwave, reach for their phone, or yell for the kids. 

And newspaper readership is down, way down, and newspapers are literally smaller in both the number of pages and the size of pages and going out of business.  Yes, even the beloved Los Angeles Times has only a fraction of the circulation it used to have and its pages are smaller as well.  And what about radio?  Well, do you have paper and pen handy to write down phone numbers that you hear in radio commercials?  And can you see what a radio advertiser is selling?  Are you even concentrating on the radio ads or are you concentrating on driving?  I am sorry to be so blunt-- but that is the reality in today's advertising marketplace.

Today's consumers are, frankly, too smart and too busy to pay attention to traditional thirty and sixty second commercials on the radio and on TV, and that includes cable TV. 

But what media survives and deserves your advertising dollar today?  Well, you're looking at it -- the Internet and web sites such as this one.   And one reason is that consumers now "window shop on their computers" because it is faster and easier and much cheaper than getting in their cars and driving to a store or to a mall. 

And another advertising method today that works are TV infomercials which, if crafted properly, can entertain while they inform and sell your business service and products.  We produce TV infomericals that are used in our Best Buys show and for stand-alone half hour infomercials for individual advertisers. 

Recent studies show that one of the fastest growing forms of advertising is video on websites.  And yes, we produce videos for websites in addition to the videos we produce for TV and Cable.

We call our infomercials by a different name -- informercials -- because we craft our infomercials to do more than contain info, they also inform the viewer.  And the style of many of our infomercials follow "reality concepts," and we call this reality advertising.  And it works because it is a mix of advertising and news.

You don't have to be a genius to realize and accept that the advertising industry has changed.  Heck, they're even singing about it on YouTube and below please watch and listen to this song which is as up to date and accurate about changes in the advertising business as any textbook or industry white paper analysis could be.  After watching the video please continue to read about our Internet video and infomercial production advertising services. 

Thank you, Alan Mendelson

To help you, our advertisers... we now have an active advertising campaign with Google.  Our ads appear on "searches" as well as on other web sites that target Southern California web users.  Yes, our ads even appeared on the web pages of our direct competitors.  We have been getting more than one thousand impressions a day on these web sites and our web traffic has increased significantly as a result.  Higher traffic to our web site, www.alanbestbuys.com, also means a bigger TV audience. 

We also have commercials (promotional announcements) running before our TV shows on KCOP Channel 13.  Some of these "spots" even run in prime time programs such as Seinfeld on KCOP, and this is another way to help deliver an audience both for our TV show and web site -- as the web site is also promoted along with the TV show time. 

And with our new weekly schedule that started in January 2010, our "Best Buys" show now appears in TV listings, unlike our competition whose shows are listed as "paid programming" and are broadcast maybe once or twice a month with no regular schedule or broadcast times.  And from time to time, we get special rebroadcasts of our TV shows on KCOP and KTLA that are shown free of charge to our advertisers.

Our weekly Best Buys show will be on KCOP Channel 13 every Sunday morning at 9-AM for one-half hour or on KTLA Channel 5 on Saturday afternoons at 5:30-PM.  However, we admit we are going to take a couple of Saturdays or Sundays off when the show date falls on a major holiday.  Frankly, we don't want to work on a holiday, and you don't want to advertise on a holiday either.

A note about our recent shows: they included reports from many home improvement companies.  In fact, about half of our recent shows  highlighted home improvement.  We think the recession for home improvement is over.  Home improvement and furniture are some of the most searched for subjects on our website.