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Do you have gold or silver to sell?  Perhaps you have some broken jewelry, or jewelry you don't want anymore?  You can sell it-- but there are some important things to know before you sell your gold and silver.  For example -- the price.  There are many companies that advertise on TV that they will buy your gold -- but at what price?  There is a risk mailing your gold to a company without a firm price in advance.  Also, some companies might say they give you a "return privilege" but we have heard stories about return priviliges expiring even before the seller knows what price is being offered for their gold. 
Please see our "Collectibles" page for information and a video about buying and selling rare U.S. coins and postage stamps, and gold and silver and platinum bullion.  And see our "Gold and Diamonds" page for information about selling and buying diamonds and gold jewelry.


Update November 26, 2016  Fire damage has temporarily closed Cash 4 Gold CP in Canoga Park. However, the business is still operating at another location and you can call them about selling gold and buying jewelry. You can call 818-298-1759 for immediate information.

Cash 4 Gold CP expects to reopen their store in the San Fernando Valley in the next couple of months. The location is easy to visit as it is just minutes from the 101 Freeway. In the past year or two many gold buying companies have shut down as the prices of gold and silver sank on world markets -- but Cash 4 Gold CP still offers the top prices always paid in cash for gold, scrap gold, coins, silver and unwanted jewelry. They are family owned and operated and some family members are GIA graduates so if you are buying or selling diamonds here you are assured of getting an accurate appraisal. The trained jewelers are Cash 4 Gold CP can also make jewelry repairs and they can create custom jewelry designs for you. You can buy gold and diamond jewely here including engagement rings, party rings, necklaces, diamond stud earrings, bracelets and more. There is also some antique jewelry available. Because of their low overhead you will save 40% to 60% below "mall prices" and they will also pay the top market prices when you have gold, silver or jewelry to sell. GIA certificates are availble for some of the diamond jewelry they sell. Our Best Buys TV Show report is below. Remember, when you sell they pay in cash.

Cash 4 Gold CP
20853 Sherman Way
Canoga Park, California 91303


Update June 21, 2016  Crown Gold Exchange has 18 locations throughout Southern California including the Inland Empire and they emphasize safe, convenient customer service. Their locations are in popular shopping malls so you will feel safe and your gold is tested and evaluated right in front of you and is never taken into a "back room." Free estimates are given. See their website for locations and services. They buy diamonds and gift cards as well as gold, silver and platinum items. They'll even buy 8-karat gold jewelry and dental gold. While they buy diamonds set in jewelry they do not buy other stones and they will remove those stones for you at no charge.


Update June 20, 2016  Do I have to tell you that not everyone is honest who buys gold and silver and platinum and diamonds?  Here are some of the tricks that gold buyers might use that you have to watch out for:

1.  They tell you that your 14 Karat gold really isn't 14 Karat gold. In some cases, your gold really might be less than true 14 karats but you need to go to a gold buyer who tests your gold in front of you and tells you the truth.  14 karat gold is jewelry is actually 58.5% gold content. 18 karat gold jewelry is actually 75% gold content. One way for you to protect yourself is to know how your gold jewelry is stamped. If it is stamped 585 it is 14-karat gold; if it is stamped 750 it is 18-karat gold. It is rare for any consumer jewelry to be 24-karat or pure gold because pure gold is too soft to be worn.

2.  They don't give you an accurate measurement of your gold. When your gold is weighed you should be assured that the scale is accurate and the weight is reported to you correctly. The same is true for when you sell silver and platinum.

3.  Some gold jewelry contains gem stones including diamonds so you should know something about the gem stones in your gold jewelry. When you sell a diamond, are you getting paid for what your diamond really is? Is the price estimate reflecting the true color of your stone, and the clarity of the stone? And are you getting the right price for the stone's size and cut? There are many factors that go into a pricing a diamond when you buy one and when you sell one. Be sure you get the right information from someone you trust.

4.  Watch out for ads promising you special bonuses if you sell. The metals market is very competitive and if someone is offering you a 50% bonus or a free trip or vacation they might have started their offer at an unrealistic low price -- and they are using the bonus and trip only to bring their bid up to market prices. This is why it is important that you shop around.


Update June 20, 2016  There are various ways that gold is tested for authenticity and value, and here the main methods that most gold buyers use:

First, there is the simple magnet test where a magnet is held to the piece of jewelry.  Real gold is not magnetic and will not be attracted to a magnet as steel is. 

Then there is the scratch or rub test in which the jewelry is rubbed slightly onto a stone to release tiny flakes of gold.  A testing solution is applied to the flakes and the reaction reveals if the flakes are real gold and what percentage of gold such as 14 karat or 18 karat. This rub or scratch test does not harm the piece of jewelry as the rub or scratch is virtually impossible to see. I've had my own gold jewelry submitted for rub tests as part of news stories and I was not able to see where the rub was made.

Larger pieces of gold including bars (and this also happens with bars of silver) might be drilled into so that a core sample can be examined and tested. This is done to be sure gold bars and silver bars have not been hallowed out or that the bars have a non-gold or non-silver core.

There are also certain kinds of weight tests and specific gravity tests that can be used on larger pieces of gold. Years ago, a specific gravity test was used on some gold coins because they wanted to avoid any scratch or rub test on the collector pieces.

Basic observation tests are also made.  Certain government issued coins and bullion pieces may have reeded edges or certain markings that are difficult to counterfeit and might reveal tampering.


Update September 25, 2012  The Northridge Gold Mine is operated by a jeweler and gemologist who has been doing business in the Northridge area and in downtown Los Angeles for more than 32 years.  What makes this particular gold shop different is that the experienced jeweler who owns it has low overhead and wants customers to know their gold jewelry could have more value than just the gold content.  Jeweler Nuran Cicekci gives free appraisals and he wants his customers to know that their gem stones and semi-precious stones and the jewelry itself can have more value than just the scrap value of the gold.  He pays in cash.  "People come to me when they need cash," he told me, "so they get cash."  The Northridge Gold Mine also provides services for estates, and private appointments can be scheduled, and he makes "house calls."  You can also get pricing on collectibles, as well as silver jewelry and silver items including trays, platters, tea service sets, and sterling silver tableware.  They also buy watches and collectible coins.  And you can also buy and sell diamonds here and many come with certification.  Northridge Gold Mine actively trades with other diamond dealers so you will be getting the best prices whether you are buying or selling.

It is important that you shop around and then visit the Northridge Gold MIne.  Many consumers don't realize that their old pocket change contains silver.  Half dollar coins, quarters and dimes dated before 1965 have a 90% silver content.  Many families kept John F. Kennedy Half Dollars that were first minted in 1964 and these are 90% silver.  JFK half dollars minted in 1965, 1966 and 1967 have a 40% silver content and they are also bought for their silver.  There are also Peace Dollars minted from 1921 to 1935 and Morgan Dollars minted from 1878 to 1921 that are also 90% silver and these are actively bought.

Northridge Gold Mine also offers watch and jewelry repair services -- and remember you are dealing with an experienced jeweler and gemologist here.  And because the overhead is low, Northridge Gold Mine can price its services for less and pay more.  This gold buyer does not have the high overhead of a pricey mall store.  It is a true neighborhood gold buyer.  Our Best Buys TV Show report is below.

Northridge Gold Mine
18473 Devonshire Street
Northridge, California 91325


Update September 23, 2011  South Bay Gold now has two locations: one in Torrance and another in Manhattan Beach.  South Bay Gold has a solid reputation for treating its customers "like family" and this family-run business has been a supplier of gold and silver to the jewelry industry for decades.  South Bay Gold buys and sells old gold jewelry, even broken jewelry and refines gold and platinum and silver and sells gold and silver and platinum to the jewelry industry.  Because it does the refining itself there is no middleman and you are paid more.  They also buy gold filled items, and sterling silver, silver ware, silver serving pieces, sterling silver jewelry and bullion coins and silver dollars.  For a fast and convenient face-to-face transaction go to South Bay Gold and get paid on the spot.  South Bay Gold can also handle your orders for gold bullion and government-issued gold coins.  And now, South Bay Gold also buys and sells numismatic coins and there is a numismatist to help you with your purchase and sale of collectible coins including third party graded coins by PCGS and NGC.  Watch our TV report below.

The website for South Bay Gold is and it has two locations:

3804 Sepulveda Boulevard, Suite C, Torrance.  (877) 992-2424

2417 Sepulveda Boulevard, Manhattan Beach.  (310) 796-1800

Below is an earlier TV report about South Bay Gold at their original Torrance location. BUYS GOLD JEWELRY, WATCHES, DIAMONDS

The website will introduce you to its two offices in Huntington Beach and Lake Forest.  This company sells directly to refiners and so it cuts out middlemen and can pay customers more.  In addition to buying gold, it will carefully check to make sure that you are not selling jewelry that could be worth more in the secondary market.  For example, jewelry that comes from certain designers can be wort up to 50% more than its gold or silver content.  This company also buys Rolex watches.  The Huntington Beach location is at 15182 Goldenwest Street and you can call that store directly at (714) 901-8000

The Lake Forest store is at 23591 El Toro Road and you can call (949) 458-2000.  If you are bringing in diamond jewelry or any jewelry the experts will check to make sure that you are not selling for gold bullion a jewelry piece that might actually fetch much more among collectors or other jewelry wholesalers and retailers.  Watch our TV report below.

In various articles on this website, you will see that I usually do not recommend selling your gold through the mail.  There can be various problems selling your gold through the mail, but there is a company that buys gold through the mail that gives you some assurances that other companies don't or can't.  That company is and what I like about it is that it is located in Pasadena and they actually give you enough time to consider their offer and get your gold returned if you do not want to accept their offer.  Other companies that buy gold through the mail allegedly do not give you enough time to reject their offer.  Cash For Your Gold also promises to offer the best prices and because this company is locally operated and is related to other businesses in Los Angeles, you have more assurances that you will truly get the best prices.  They have a free mail kit, with a postage paid, insured, return mailer enclosed.  Watch our report below.

Here on our new media website "Moneyman" Alan Mendelson who is the original Best Deals TV Show reporter on KCAL9 and consumer advocate, shows you the best deals on TV, and the best buys, bargains and where savvy shoppers go to save, and how to get the most for "your money" with the best of Los Angeles, Orange County, Ventura County, Riverside County and San Bernardino County.  Our Best Buys TV Show has the best TV deals and is the only regularly scheduled weekly best deals TV show in Southern California.  We show you the best buys and best deals on TV and more deals and bargains on and and watch for our Las Vegas TV show Vegas Best Buys.  Some of the content can come from paid advertising and from our advertiser paid TV infomercial programs.  The Best Buys TV Show is a paid infomercial program which may also include news and information which is not sponsored or paid for by advertisers. has the highest ranking among competitive sites in Southern California according to the independent website ranking companies and and our Best Buys TV Show is the most watched shopping and consumer information show in Southern California.

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